Customized solutions and a validated approach
To increase the efficiency of your sales force
Whatever the obstacle to achieving your objectives, we propose solutions that will challenge, stimulate, and impact your company in the long term.
Whatever got you this far will not take you to the next level.
We help you identify your company's true potential, create a plan that helps you get there, and track your growth and achievements at each stage of the process.
Typical sales issues
We’re not reaching our sales targets
Whether it is to increase sales, profitability or both, we have the solutions to meet your needs.
It’s tough to recruit sales talent
Whatever sales role you need to fill, rely on our expertise to recruit high-caliber salespeople, managers, and vice-presidents across the country or internationally.
Transform your sales
Sales Optimization Consulting
Only a fool will try repeat the same action with a different result. To achieve your goals of the company, you must operate all the levers of growth of sales in a specific sequence for your company.
Sales Recruitment
It's important to view recruiting high-performing sales professionals as a strategic priority for any growing company.
Whether you are looking to recruit sales representatives, managers or vice-presidents of sales, if you want the best candidates, trust the experts who can bring them to you.
We helped them reach their sales goals
Why choose PRIMA?
Rather than any other consulting firm
With our approach of challenging, transforming and coaching to create growth and impact for your business, you are in control of achieving your goals.
PRIMA is your one-stop shop for all sales growth services. Period.
PRIMA is your one-stop shop for all sales growth services. Period.
With our approach of challenging, transforming and coaching to create growth and impact for your business, you are in control of achieving your goals.
Frequently asked questions
Is PRIMA a good fit for your company?
PRIMA works with B2B and B2B2C companies across North America that have a sales force and are looking to outperform their market by adopting game-changing sales practices.
To learn more, check out the PRIMA manifesto.
What industries does PRIMA specialize in?
We work with companies in the manufacturing, distribution, and service sectors whose offerings have technical or technological complexity.
What are the steps to work with PRIMA?
Most of PRIMA's mandates start with an analysis of the sales organization, which allows us to build an action plan. This plan aims to close the gaps that prevent the company from reaching its growth objectives.
Does PRIMA work with start-ups?
PRIMA assists
start-ups in commercializing their innovations, recruiting their sales teams,
implementing sales technologies and setting up key processes.