Our strategic partners

You’re in good company

PRIMA's record of success is based on a network of exceptional partners.


Strategic partners

Our partners help us fuel our clients' growth by being at the forefront of best practices. The best part is… you don’t have to lift a finger. We do all the heavy lifting to ensure you get the perfect combination of services for your needs and goals.

Objective Management Group

Objective Management Group is the pioneer and industry leader in competency, candidate and process assessment for sales organizations. Always at the forefront of developments in the field of sales performance, Objective Management Group's tools are distinguished each year on the international scene for their excellence.

Entre Chefs PME

PRIMA is an official partner of the first French-speaking network dedicated to sharing experiences for entrepreneurs and the unavoidable reference in supporting these leaders on a long-term basis. SMB Chiefs provides a stimulating environment that serves as a catalyst for development opportunities through their events events.


The Canadian Professional Sales Association is dedicated to the professionalization of sales and offers training programs through accredited partners such as PRIMA. The CSPA delivers the CSA, CSP and CSL designations recognized in the sales industry.

HEC Montreal Sales Institute

The HEC Montreal Sales Institute is the first university institute in Canada in the field of sales. It brings together professors, researchers and practitioners to enable cutting-edge research, sharing and diffusion of most advanced knowledge adapted to the Quebec and Canadian business world.

Technology partners


Membrain is a sales enablement platform for B2B companies handling complex sales. As the ultimate sales performance tool, Membrain helps reinforce the behaviors that consistently win B2B sales, while reducing effort.



Ubico is a Sales Engagement and Marketing Automation platform, helping B2B companies drive more sales with super-targeted, highly relevant email campaigns.


InputKit is a customer experience software that automates your customer satisfaction tracking process to maximize your customers' potential. Measuring your NPS and getting online reviews has never been easier or faster.

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