Purposeful Sales Conversations Program

Empower Your Team to Have PURPOSEFUL Sales Conversations

When you’re busy managing sales, it’s hard to find the time to train your team. As a result, everyone does their own thing – or worse; shares poor practices with others.

The good news is, you can boost sales significantly by giving your sales team the proven framework and tools they need in order to:

  • Carry out more purposeful, consultative conversations with ideal prospects & clients.
  • Go beyond product/price-talk to uncover true needs and additional opportunities.
  • Close more sales more often while building long-term business relationships.

It’s tough to stand out in a crowded marketplace. Purposeful Sales Conversations gives your team the edge to win more customers—consistently.

About The Program

Purposeful Sales Conversations is a highly interactive, applicable training and coaching program, hyper-focusing on the PURPOSE Consultative Selling Framework. 

This program integrates expert sales coaching support with practical sales methodologies and tools, helping to accelerate on-boarding and increase sales results of even the most tenured sales professionals.

This will be offered as an “open program” – allowing salespeople from various industries and organizations to learn and share best sales practices with each other as a cohort. For a team-exclusive training, reach out here!

Program Rollout

Kick-off call

providing a program overview and setting expectations for the sales & management teams.


to prepare for the in-person (or virtual) workshop on what’s changing with your customers & marketplace, self-talk and types of selling.

1-day LIVE (or two 3-hour virtual sessions) Intensive PURPOSEful Sales Conversation Workshop

to learn the PURPOSE consultative selling model.

Monthly virtual training sessions

to reinforce training & apply with customers.

Weekly “Ask a Sales Expert” session

to ask any challenging sales and/or customer situation questions to increase confidence and achieve better results.

Sales Coaching Practicum

The culmination of the training with a PRIMA/Teneo coach, assisted by the participant’s manager.

This program is open to all sales professionals from all industries, of all experience levels.

Team-exclusive training is available upon request (minimum 10 participants)

Upcoming 2024 Programs

English Launch (Live):

  • April 24, 2024 in Toronto
  • Sept. 24, 2024 in Toronto

French Launch (Live):

  • April 18, 2024 in Montreal
  • Sept. 19, 2024 in Montreal

English Launch (Virtual)

  • Thursday April 18 & 25, 2024
  • Thursday October 3 & 10, 2024 

French Launch (Virtual):

  • Tuesday April 16 & 23, 2024
  • Tuesday October 1 & 8, 2024

Reach out for more information & registration details