B2B Sales training


Train your sales teams with our programs to develop skills and increase performance


What will you get out of sales training?

Training is the essential building block for imparting knowledge. Combined with coaching and reinforcement, customized training allows representatives to strengthen their skills and be more successful.

Regardless of the level of sales experience, our training is customized. We create specific courses for each salesperson according to their skill profile.

By combining the most effective learning methods, PRIMA offers hybrid training programs that deliver sales.

Sales Training Programs

Consultative Sales Training

Master the steps to develop a trusting relationship, ask the right questions, qualify opportunities and close sales by positioning yourself as a trusted expert.

Social Selling Training

Develop the online presence of representatives to be visible during the initial stages of the B2B decision makers' buying process, of which about 70% is done online.

Prospecting Training

Prospecting is more than just making cold calls. We train sales teams on multiple prospecting methods and on booking quality meetings with targeted prospects.

Upsell and Cross-sell Training

Going after the full buying potential of customers is one of the most profitable ways to grow, so don't miss out on this opportunity.

CPSA Accredited Training Programs

Professionalizing sales is at the heart of PRIMA's mission and some of our training programs are accredited by the CPSA and lead to the CSA or CSP professional designation.

Types of Sales Training

On-site Training

For kick-off trainings, such as program launches or intensive training, we provide on-site training for optimal in-person interactions.

Virtual Trainings

Delivered live, virtual training is ideal for teams working remotely and allows for a high level of interaction.

Online Training

Our online platform is accessible 24/7 from a computer or mobile device and allows people to do their training at their own pace.

Hybrid Training

Combining virtual, online and on-site training, hybrid training allows each person to get the most out of the training according to their learning preferences.

Public Training

Bringing together professionals from different companies, public trainings provide an unmatched opportunity to share experiences.

Private Training

Reserved for your company's sales teams, these trainings offer the highest level of customization and contextualization to your business context.

Achieving Success and Profitability of Training

Sales Coaching

Once the theory is assimilated, it's essential to apply it! That's why we offer a complete coaching service and reinforcement to develop skills and work on the mindset to achieve goals.


With our online academy, trainings and tools are available 24/7 to continue development at your own pace.

Application and practice

Role-playing, practice sessions, preparation for sales meetings and post-meeting debriefings, our coaches prepare teams to be successful with customers.

Measuring the impact

Behavioral changes lead to the desired outcomes. This is measured with a number of indicators and tools over the course of the program and after 12 months in the progress evaluation.

We helped them achieve their sales goals

"We're talking about a sales increase of about 15% after the first year of training [with PRIMA], which is not insignificant, especially in a consulting environment like ours. And [...] we've been able to stem the tailspin of the pipeline by implementing the system PRIMA’s people brought in."

Louis-Michel Mathurin, (Former) CEO, agileDSS


Discover the hidden potential of your sales team and the opportunity for growth