Outside sales representative recruitment program

Attract and recruit the best sales representatives

We help you to hire the representatives that take your sales game to the next level


Roles and responsibilities of an outside sales representative

Prospect for new sales leads

Constantly fill the sales pipeline with new sales opportunities using a specific process and sales technology tools.

Qualify sales opportunities

Sales reps must qualify prospects according to specific criteria in order to work on quality opportunities and invest their time in the right place.

Selling value

Rather than selling on price, a value-based sales process allows you to better position your product or service, resulting in higher profit margins.

Closing the sales

When the prospect is fully qualified and the solution is presented, the sales representative can close the sale by leveraging urgency.

Present the offer and get the signature

The sales representative will finalize the sale by presenting the offer and getting the decision from the decision-maker.

Find the right solution to recruit the ideal candidate

Predictive sales assessment

Use science to get the best candidates in front of you. Objective, specific competency assessment for sales enables candidate selection that predicts success.

Full recruitment by our experts

Recruit your Sales Representatives without the time investment and with the peace of mind of relying on our expertise. We do the heavy lifting; you stay focused on your business.

Sales recruitment process implementation

Our recruitment process is applicable to any company. We train your team on our process and tools to enable you to make quality hires, in complete autonomy.

Common issues in recruiting sales talent

Attract enough candidates

Finding the right candidates for your company requires a large candidate pool. Trust our process to attract talent for any sales position.

Properly assess the skills for the position

Identifying key sales management skills in each candidate becomes a no-brainer with our scientific sales management skills assessment.

Recruit on international markets

To develop your markets locally, you will need to recruit local candidates with specific profiles. We help you develop your international sales force.

Define the profile for sales positions

Having a solid process to define the role and profile for a sales position is your first step to a successful hire. We'll help you get your recruitment on the right track.

New sales hire onboarding

Bringing sales team members to their full potential requires a well-rounded integration process. Take advantage of our customized integration processes built by our experts.

Retain top sales talent

Building a strong sales culture keeps sales talent engaged. Our experts help you align the cultural elements to make it happen.

We helped them recruit new talent

"It's very difficult to measure a candidate's sales skills on paper with the resume and in an interview. [With PRIMA's process] when we interviewed people, I found the quality of the candidates was truly interesting."

Éric St-Laurent, VP of Sales & Technology, Merkur

Take advantage of our expertise

We’re here to help you hire the talent you deserve