RALIK - Case study

Ralik hits aggressive growth goals with PRIMA

Learn how PRIMA helped Ralik implement a new sales methodology



Ralik specializes in the distribution of cleaning, packaging, shipping and security products.  Established for more than 20 years, Ralik is known for its reliability, accessibility and simplicity, which make the company a distributor that offers peace of mind, the possibility of saving time, and access to undeniable expertise. 

“Before PRIMA, we always had a nice growth, however, we were a little frustrated because we didn’t always reach our goals. One of the biggest benefits with PRIMA, is that beyond bringing us solutions, they helped us implement them, they coached us, they were there in the process from A to Z.”

Ali Mustafa, President and CEO, Ralik Packaging

Services that changed the game


Sales Force Analysis

Identify the growth opportunity and action plan to develop the team, optimize processes and close sales performance gaps.


Sales Process & KPIs

Implement processes and metrics to eliminate inefficiencies and enable sales teams to close more sales, in a shorter cycle.



Keep teams trained on best sales and management practices with concrete and applicable training that is continually upgraded.


Sales Talent Development

Ensure the impact of learning by supporting your sales team with coaching, ongoing development programs and constant measurement of results.


Sales Recruting

Hire top-performing talent through a comprehensive, sales-specific recruiting process.

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