PERKUTO - Case study

Perkuto creates predictability in sales with PRIMA

Learn how PRIMA helped Perkuto identify and solve its sales problems to grow faster



Perkuto, a top-rated marketing operations agency, helps enterprise and high-growth organizations accelerate the value of Marketo. From advising on best practices to increasing campaign volume to resolving integration challenges, they help their customers add marketing momentum, improve operational efficiency, and deliver predictable outcomes.

“We knew we had sales problems, but it wasn’t clear what these problems were. So, PRIMA arrived, they did their audit and then we really liked the approach. Regarding the level of integration of PRIMA's work, it was done in a very structured way. This immediately gave us a very structured game plan.”

Youcef Bouayad, Vice President of Sales and COO, Perkuto

Services that changed the game


Sales Force Analysis

Identify the growth opportunity and action plan to develop the team, optimize processes and close sales performance gaps.


Sales Process & KPIs

Implement processes and metrics to eliminate inefficiencies and enable sales teams to close more sales, in a shorter cycle.



Keep teams trained on best sales and management practices with concrete and applicable training that is continually upgraded.


Sales Talent Development

Ensure the impact of learning by supporting your sales team with coaching, ongoing development programs and constant measurement of results.

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