UNICOR - Case Study

Unicor regains control of its sales cycle with PRIMA

Learn how PRIMA helped Unicor achieve its growth objectives



Founded in 1971, Unicor is a company specialized in plastic injection molding. Unicor offers best-in-class service in the manufacturing of custom parts that require a high level of technical expertise, specific engineering resins and high quality standards.

“The reason I decided to work with PRIMA, is that I wasn't in control of the sales process at the time and I thought it was a lot of improvisation.

When I started working with PRIMA, my annual revenue was 7 million and I had a goal of reaching 14 million in five years. We're halfway there now and my sales are at 10 million. We are exactly on the trend we aimed for and it has a direct link with the people of PRIMA.”

Louis Gaudreault, [Former] General Manager, Unicor

Services that changed the game


Sales Force Analysis

Identify the growth opportunity and action plan to develop the team, optimize processes and close sales performance gaps.


Sales Process & KPIs

Implement processes and metrics to eliminate inefficiencies and enable sales teams to close more sales, in a shorter cycle.



Keep teams trained on best sales and management practices with concrete and applicable training that is continually upgraded.


Sales Talent Development

Ensure the impact of learning by supporting your sales team with coaching, ongoing development programs and constant measurement of results.


Sales Recruting

Hire top-performing talent through a comprehensive, sales-specific recruiting process.

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