Biron - Case study

Biron develops a stronger sales culture with PRIMA

Learn how PRIMA helped Biron deeply transform their sales organization


Biron Groupe Santé

Biron provides patients, doctors and organizations with the services, expertise, and data they need to obtain the best possible medical information. The result: the kind of transparency and efficiency that leads to better health. 

“We really put a lot of emphasis on this culture. And the results have been very tangible on what we expected. One of the things that stands out at PRIMA is the support they provide. Instead of coming to train and be a sporadic consultant, they will really accompany you, and that is the source of success compared to other companies.

Jean-François Rioux, Vice President, Sales, Biron

Services that changed the game


Sales Force Analysis

Identify the growth opportunity and action plan to develop the team, optimize processes and close sales performance gaps.


Sales Process & KPIs

Implement processes and metrics to eliminate inefficiencies and enable sales teams to close more sales, in a shorter cycle.



Keep teams trained on best sales and management practices with concrete and applicable training that is continually upgraded.


Sales Talent Development

Ensure the impact of learning by supporting your sales team with coaching, ongoing development programs and constant measurement of results.

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