B2B Sales Consultants Growth Specialists

Helping B2B companies reach their sales targets

*CHALLENGE. TRANSFORM. COACH.


Customized solutions and a validated approach

To increase the efficiency of your sales force

Whatever the obstacle to achieving your objectives, we propose solutions that will challenge, stimulate, and impact your company in the long term.

Whatever got you this far will not take you to the next level.

We help you identify your company's true potential, create a plan that helps you get there, and track your growth and achievements at each stage of the process.

Typical sales issues

We’re not reaching our sales targets

Whether it is to increase sales, profitability or both, we have the solutions to meet your needs.

It’s tough to recruit sales talent

Whatever sales role you need to fill, rely on our expertise to recruit high-caliber salespeople, managers and vice-presidents across the country or internationally.

Our sales forecasts aren’t reliable

To make the best decisions for your business, we help you improve your visibility into future sales and revenues.

Sales force analysis

It all starts with an audit of your sales team

You can't improve what you don't measure. With our Sales Force Analysis, we assess strengths, weaknesses and potential to create a customized plan to help you achieve your goals.

Transform your sales

Sales Optimization Consulting

Only a fool will try repeat the same action with a different result. To achieve your goals of the company, you must operate all the levers of growth of sales in a specific sequence for your company.

01

Sales Force Analysis

Identify the growth opportunity and action plan to develop the team, optimize processes and close sales performance gaps.

02

Sales Process & KPIs

Implement processes and metrics to eliminate inefficiencies and enable sales teams to close more sales, in a shorter cycle.

03

CRM & Sales Tech

Optimize the reliability of your sales forecasts and the performance of your team with technological tools customized to your organization.

04

Training

Keep teams trained on best sales and management practices with concrete and applicable training that is continually upgraded.

05

Sales Talent Development

Ensure the impact of learning by supporting your sales team with coaching, ongoing development programs and constant measurement of results.

06

Sales Recruting

Hire top-performing talent through a comprehensive, sales-specific recruiting process.

07

Sales Compensation

Ensure the impact of learning by supporting your sales team with coaching, ongoing development programs and constant measurement of results.

Sales Recruitment

It's important to view recruiting high-performing sales professionals as a strategic priority for any growing company.

Whether you are looking to recruit sales representatives, managers or vice-presidents of sales, if you want the best candidates, trust the experts who can bring them to you.

Customer Success Stories

Unicor regains control of its sales cycle with PRIMA

“One of the benefits we got from working with PRIMA is that we are now the master our sales process. Before it was our clients and that has had an enormous difference in the energy and the length of our sales cycle.”

Louis Gaudreault[Former] General Manager, Unicor

Ralik hits aggressive growth goals with PRIMA

“I would recommend PRIMA to companies that know they have a greater sales growth potential than the results they achieve, but especially to companies that are willing to make changes that are not always easy to achieve their goals.”

Ali MustafaPresident and CEO, Ralik Packaging

agileDSS increases sales by 15% with PRIMA

15% increase in revenue for an IT consulting firm with PRIMA

“We're talking about a 15% increase in sales after our first year of work [with PRIMA], which is not negligible given we're in the consulting business. And […] we also eradicated the rollercoaster pipeline phenomenon by implementing the system suggested by the PRIMA experts.”

Louis-Michel Mathurin[Former] Owner, agileDSS 

Miralis boosts sales with PRIMA

Miralis boosts sales by leveraging sales management training

“My experience as a sales manager with PRIMA is exceptional because it allowed me to find the right ways to work with my team, then to be able to have better outcomes, both in terms of people and results for the company as well.”

Caroline PaquetteSales Manager, Miralis

Perkuto creates predictability in sales with PRIMA

Well-structured and easy to implement plan to develop the sales team

“I would recommend PRIMA to every B2B company regardless of their current sales performance because there's always room for improvement. With PRIMA, you will discover the strengths and weaknesses of your team, improve your sales process and create what I call predictability of your sales cycle.”

Youcef BouayadVice President of Sales and COO, Perkuto

Syscomax hits goals 2 years ahead of prevision with PRIMA

Work on the right business opportunities to achieve growth objectives

Before working with PRIMA, our sales were uneven, so we had some difficulties to have predictability in our sales. We were wasting a lot of energy in the wrong place. [Now], we have a better deployment, a better qualification because we work the right way, and we work on the right opportunities.”

Jean-Philip RobitailleCo-President, Syscomax

Biron develops a stronger sales culture with PRIMA

Biron develops a stronger sales culture with PRIMA

“Working with PRIMA means working as a team, in partnership. You never feel as though there's a client/provider relationship. One of the elements that set PRIMA apart is the accompaniment they provide. Instead of coming in, training and being a sporadic consultant, they accompany, and that's the real key to success compared to other firms.”

Jean-François RiouxVice President, Sales, Biron

GSC double their sales with PRIMA

GSC achieves over 75% closing rate

“There was too much fuzziness. I was looking for an angle that was much more professional, comprehensive, with somewhat scientific tools. For us, [working with PRIMA] transformed the whole company. It doubled our sales. We now have a closing rate that is over 75%.”

Sylvain Lessard, President, Groupement Services Collectifs

Laurentide Controls make big wins with PRIMA

"When COVID hit, so did the recession. Yet, with what we had put in place in sales only a few months before, the sales team continued to generate sales opportunities and bring in business. That's when it hit me and I realized we had made tremendous progress."

Steve Dustin, President of Laurentide Controls

We helped them reach their sales goals

Sales force analysis

Take the first step towards achieving your goals

Why choose PRIMA?

Rather than any other consulting firm

With our approach of challenging, transforming and coaching to create growth and impact for your business, you are in control of achieving your goals.

PRIMA is your one-stop shop for all sales growth services. Item.


PRIMA is your one-stop shop for all sales growth services. Item.

With our approach of challenging, transforming and coaching to create growth and impact for your business, you are in control of achieving your goals.

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Frequently asked questions

Is PRIMA a good fit for your company?

PRIMA works with B2B and B2B2C companies across North America that have a sales force and are looking to outperform their market by adopting game-changing sales practices.

To learn more, check out the PRIMA manifesto.


What industries does PRIMA specialize in?

We work with companies in the manufacturing, distribution, and service sectors whose offerings have technical or technological complexity.

What are the steps to work with PRIMA?

Most of PRIMA's mandates start with an analysis of the sales organization, which allows us to build an action plan. This plan aims to close the gaps that prevent the company from reaching its growth objectives.

Does PRIMA work with start-ups?

PRIMA assists start-ups in commercializing their innovations, recruiting their sales teams, implementing sales technologies and setting up key processes.