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Sales organization structure services

Services to optimize your sales team management

Coaching, developing talent, recruiting and implementing the pillars for managing higher performing sales teams

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Implement a sales management system that drives performance

To support your growth ambitions, PRIMA offers comprehensive services to take sales management to the next level.

Level-up the sales management game

In-depth analysis

Customized plan

Dedicated support

Recrutement prédictif

Our solutions to manage your sales force successfully

Sales force analysis

Make strategic sales decisions based on the results of systems, processes and sales team analysis.

Discover the hidden growth potential in your company and the action plan to seize this opportunity.

Sales management coaching

Bringing Sales Managers to their full potential requires regular management coaching that addresses the critical elements of the role. Our expert coaches develop your managers using our proven method.

Sales coaching

Sales coaching is the indispensable link between training and practice. It is the most effective and long-lasting way to progress.

Sales recruitment

Add talent to your sales team on your own with our sales-specific recruiting process or let us do the recruiting for you.


CRM and sales technologies

Optimize the reliability of your sales forecasts and the performance of your team with smart sales tech customized to your organization.

We helped them achieve their growth objectives

Ralik hits aggressive growth goals with PRIMA

“I would recommend PRIMA to companies that know they have a greater sales growth potential than the results they achieve, but especially to companies that are willing to make changes that are not always easy to achieve their goals.”

Ali Mustafa, President and CEO, Ralik Packaging

Perkuto creates predictability in sales with PRIMA

Well-structured and easy to implement plan to develop the sales team

“I would recommend PRIMA to every B2B company regardless of their current sales performance because there's always room for improvement. With PRIMA, you will discover the strengths and weaknesses of your team, improve your sales process and create what I call predictability of your sales cycle.”

Youcef Bouayad, Vice President of Sales and COO, Perkuto

Unicor regains control of its sales cycle with PRIMA

“One of the benefits we got from working with PRIMA is that we are now the master our sales process. Before it was our clients and that has had an enormous difference in the energy and the length of our sales cycle.”

Louis Gaudreault, [Former] General Manager, Unicor

Problèmes fréquents en vente

We fail to measure key performance indicators

Data is often missing to gain an accurate view on key sales indicators, which affects sales performance analysis and improvement.

Sales forecasts aren't reliable

You need visibility into future sales and revenue to move forward. Measuring the right metrics is the key to driving forward in the right direction.

The sales pipeline is out of whack

Many deals stuck in the closing stage and few new opportunities appear at the top of the funnel. This is a classic pattern that needs to be corrected to improve performance.

Not all salespeople are motivated

Motivation can be stimulated by activating specific levers for each person. In parallel, understanding the level of commitment of individuals is necessary to take the right actions.

We can't recruit the right people

There are many obstacles to hiring the talent you need: attracting enough quality candidates, objectively assessing skills, or offering the right compensation.

Take your sales force to the next level

Get a sales force analysis