Even though I studied engineering, I knew from the start that I would never work on the technical side, but rather in sales. I was encouraged in this direction by several people around me who saw this profession as a good way to achieve my ambitions.
Far from reaching my goals, my first experiences as a sales representative were mostly synonymous of poor performance and frustration! I was ill-equipped to face the challenges of sales, with little support and little training, and I told myself that there had to be a better way! I did indeed get the idea when I attended a training program offered by my second employer and started devouring sales and management books to learn about alternative approaches.
Of course, I thought that with my reading and my desire to change everything, I was going to achieve spectacular results. Looking back, I know that I got caught up in magical thinking, and when I talk to some managers who think that a book will transform their sales organization, I think back several years.
Anyway, my decision to go into business was made and one of the things that really pushed me was perceiving that I had the potential to be very successful at selling, but that my employers didn't see it. I knew this was not unique and I developed my vision around that to help business owners and sales teams reach their full potential.
In my opinion, potential is the starting point and there is a whole journey to get there!
After more than 15 years of helping hundreds of leaders, executives and sales representatives, every day I still see how strong the will to surpass themselves is in these individuals, and this is what drives me to continue my own development to help more and more people.
Join the PRIMA team
Live your passion with us