Sophie has been a seasoned sales professional for over 20 years, distinguishing herself as a facilitator specializing in B2B prospecting. Passionate about helping companies build high-performance sales teams, she implements effective strategies to identify and target the best opportunities in the B2B sector.

Sophie joined PRIMA because she firmly believes in using data to identify the real causes of sales team performance problems. Her secret weapon: a keen sense of observation and adaptation, which she uses on a daily basis to help managers understand the impact of sales inefficiencies.

Her unique approach focuses on understanding companies' specific needs and identifying the best strategies to stimulate growth and maximize sales opportunities. As a facilitator, Sophie fosters collaboration and the exchange of ideas within teams, encouraging innovation and collective success.