Jonathan Lucas

Expert in sales technologies

My entrepreneurial streak developed early on. I made an offer to acquire the first company I worked for. This process allowed me to surround myself with key people in the evaluation and purchase of businesses. Although my offer was not accepted, I confirmed my interest in finance and business management.

Combining my passion for sports and entrepreneurship, I launched my own business distributing high-end ski equipment.

I then sold the company to take shares in another company that manufactured a commodity product.

The combination of these experiences made me want to join PRIMA in order to help other business leaders in their growth challenges, but also in the implementation of performance technologies in sales.

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