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Frequently asked questions

Frequently asked questions

How long does it take to fill a sales position?

Depending on the role, the industry, or timing it can take anywhere from 45 to 90 days to recruit for a sales position.

Does PRIMA work with start-ups?

PRIMA assists start-ups in commercializing their innovations, recruiting their sales teams, implementing sales technologies and setting up key processes.

Do you provide candidate assessments?

Yes. We believe in the power of sales specific assessments. They are part of our recruiting process to avoid bias, identify hidden competencies, and find the bets candidates for each role.

Can you help us source candidates?

As part of our full recruitment services, we can include candidate sourcing as a strategy to attract very specific talent.

Is PRIMA a good fit for your company?

PRIMA works with B2B and B2B2C companies across North America that have a sales force and are looking to outperform their market by adopting game-changing sales practices.

To learn more, check out the PRIMA manifesto.


Can you recruit candidates outside of Canada?

Yes, we recruit candidates in the United States, Europe, the Middle East and Latin America.

What are the steps to work with PRIMA?

Most of PRIMA's mandates start with an analysis of the sales organization, which allows us to build an action plan. This plan aims to close the gaps that prevent the company from reaching its growth objectives.

What industries does PRIMA specialize in?

We work with companies in the manufacturing, distribution, and service sectors whose offerings have technical or technological complexity.