Sales management and leadership program
Develop the skills of your sales force with our training courses
By updating your
sales managers and representatives’ skills, you put your business on track for
more sales growth.
Training for your sales team: The magic silver bullet?
Not all types of
training are created equal. We deliver trainings that provide concrete results
and get you ROI.
Our training courses
Our sales training programs are designed to effectively develop critical competencies and skills to succeed in today’s business environment. On top of technical sales competencies, we train on sales DNA and mindset.
Sales Management Training
Increasing the impact of sales managers on the performance of their teams is the primary goal of our sales management training programs. Offer your sales organization world-class management with our programs.
Sales Leadership Training
We will provide you with the tools, strategies, tactics, mindset, knowledge and practice you need to transform your sales force and increase your business revenue and profit.
Recruitment training for sales roles
Recruiting the right
players is key to the success of your sales force and your company, which is
why implementing a sales-specific recruiting process is necessary. We provide
you with our expertise to help you recruit your sales talent in complete
Sales skills assessments
Our interventions with an
in-depth analysis of your team's skills, highlighting the strengths and
weaknesses of each individual. We then adapt our content to your specific
Customized training courses
Based on individual
competency profiles, we develop specific training programs. Each person has
their own set of skills, so why provide the same training for everyone?
Coaching and reinforcement
Once the theory is
assimilated, it's essential to apply it! That's why we offer a complete coaching
service and reinforcement to develop skills and work on the mindset to achieve
We helped them reach their sales goals
“There was too much fuzziness. I was looking for an angle that was much more professional, comprehensive, with somewhat scientific tools. For us, [working with PRIMA] transformed the whole company. It doubled our sales. We now have a closing rate that is over 75%.”