In recent years, interest in consultative sales has not waned. The first reason for this success is not the novelty of the methodology, but the fact that it is perfectly adapted to the new behaviours of today's decision-makers and buyers.
If you are in the B2B sector, have complex sales to make, are in a very competitive industry, need to sell value instead of a price, this guide will be useful for you to improve the way you sell. It will allow you to: