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Free sales guides and ebooks


A sales manager has a significant influence over the results of his sales team. However, his impact is contingent on his coaching skills. Just like a sports team, a well advised and managed sales team performs better and can earn more victories.

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Discover the most visual approach to consultative selling with Baseline Selling. If you are in the B2B sector, have complex sales to make, are in a very competitive industry, need to sell value instead of a price, this guide will be useful for you to improve the way you sell.

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In this guide, Prima Resource shares with you the 21 core competencies on which its sales experts base themselves to draw a clear portrait of a sales team and guide their coaching.

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THE SCIENCE OF SALES blog is dedicated to business leaders and sales leaders who are looking for the best practices to build, recruit, coach, train, evaluate, motivate and remunerate their sales teams and improve sales performance.