List of 21 Sales Core Competencies
2020 Edition

Are you looking to identify the core competencies of a good salesperson before your next recruitment? Do you need to understand your current sales force? Get the list of 21 core sales competencies identified by Objective Management Group.


This list of competencies was updated in 2020 and takes into account the changes in the sales environment over the last few months, notably the shift to virtual selling.


The competencies reported on in this list are:

  • Indispensable for superior performance in sales
  • Predictive of the success of reps who have them



With these 21 core competencies, you will get an accurate picture of the skills held by sales reps who achieve their objectives -- all of which rests on the study of more than 2,000,000 reps. Get your list below


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21 core sales competencies 2020

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