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Sales leadership competencies - The 21 core sales competencies - Free guide

21 Core Competencies for SalesWhether it is for the transformation of a sales team, the hiring of a new salesperson or a simple routine evaluation, it is essential to establish a list of criteria to be evaluated.


In this guide, Prima Resource shares with you the 21 core competencies on which its sales experts base themselves to draw a clear portrait of a sales team and guide their coaching.


After reading this guide, you will understand:

  • The 21 core sales skills 
  • The importance of a high willingness to sell 
  • The impacts of sales DNA 
  • How to evaluate sales competencies
  • When and why to carry out an objective evaluation


This guide will be very useful to : 

  • Sales Managers
  • Sales Directors
  • Sales VPs
  • Any other role that includes coaching sales people


Download this guide now