Published by : Louis G. Larochelle
Sales automation tools help systematize prospecting and lead nurturing.
For the salesperson who has to go hunting for new prospects, getting started is often the most significant challenge he or she faces. A web-based tool with a preprogrammed sequence of sales activities imposes a necessary framework and discipline. Pick up the phone, write an email, send a LinkedIn invitation: each required action is listed in a specific order.
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