As a business owner, sales VP or entrepreneur, I’m sure your mind is always busy wondering how you could take your business to the next level. How can you grow? How can you grow faster? How can you be more profitable? In which direction should you go?

Maybe from the start of your journey in the company, you consider that you’ve already grown a great deal and had success, but you still want to defy the status quo and go even further.

It is completely normal, and in fact, beneficial to your company to question what is slowing down or even stalling your growth and what you can do to move forward. But to pinpoint the exact reasons can be a challenging task, especially when it involves people. Does your sales team allow you to achieve your goals?

Are salespeople threatened by the arrival of artificial intelligence?

At Prima Resource, we advocate the science behind the sale. However, a component of this science which is growing in importance is the technological aspect, and in particular, the future of artificial intelligence (AI).

Let’s further explore the topic to measure its impact.

Your sales team is the face of your company. Your sales force develops your most loyal clients and turns new prospects into clients.

But sales is hard!

The role challenges your representatives and Sales Managers’ confidence and can drain their energy.

How do you motivate your sales team and maintain its motivation to get the best results?

Different things motivate different people: money, recognition, or even fear of losing their job. Motivation is also a moving target. As a leader, it’s difficult to create an environment that will appeal to everyone, so it’s your job to find what motivates each employee. Motivation usually has two elements: fear and desire!